Phoenix Commercial Photography: APS Advertising Campaign
Phoenix commercial photographer, Travis Neely, produces lifestyle photography for advertising and corporate clients in Arizona and nationwide. Travis has 10 years of experience producing commercial photo shoots.
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Phoenix Commercial Photography: APS Campaign Photography

TravisShoots® is a Phoenix Commercial Photographer specializing in  lifestyle, environmental portraits, and landscapes. His work has helped brands tell their stories for over 10 years.

 

 

Our friends at Lavidge advertising agency approached us with a unique brief and set of circumstances. The focus of the new campaign for their client APS would be commercial photography of their linemen shown as the heroes at the front line of keeping Arizona powered.

 

The creative brief looked something like this:

 

  • production of commercial photography for an image library for use across multiple platforms from outdoor to print and digital.
  • linemen shot at eye level up high working on power poles.
  • images should be well lit and sky balanced.
  • a range of lighting from blue hour before dawn to dusk.
  • we need to shoot ASAP and have our first retouched selects delivered within 2 days of production.

 

We knew we’d need to essentially create a studio lighting environment 40 feet off the ground. APS provided us with 3 bucket trucks and operators for all of them. One would become the stage for our hero linemen to work on the poles from, one would be used as the lighting bucket where we had a gaffer/grip handle a 1200ws Profoto generator and head through a 4×6 foot Chimera softbox for our main light (a secondary ‘edge’ light was position on a c stand on the ground with a warming gel), and the third bucket truck would become the platform for our camera.

 

This setup worked exceedingly well. The one main logistical problem was the impossibility of tethering to the computer for the client to review images as they were being shot. Our solution to this was setting up a client lounge with a 27″ color calibrated monitor and computer station and running memory cards every few minutes to be loaded into Capture One Pro for the client to view and mark their selections.

 

The shoot went off without a single hitch and both Lavidge and APS were thrilled with the results which are now running publicly on prominent highway billboards and elsewhere in print and digital. Below are several of our favorites.

 

 

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TravisShoots® is a Phoenix Commercial Photographer specializing in  lifestyle, environmental portraits, and landscapes. His work has helped brands tell their stories for over 10 years.
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